The concept is born. Kevin & Beth Schippers put plans in motion for opening a sub shop in Eau Claire WI. The backdrop for the concept would develop out of the childhood stories Kevin's father, David Schippers told of two boys, Erbert & Gerbert Herbert. Each sandwich would be named after a character the boys met as they traveled through time and space learning a little about history, science and a lot about being a friend.

The first restaurant in Eau Claire opens on Water Street. The unique names combined with late night hours and delivery was a community success. John Johnson hired to assume management and leadership duties.

St. Cloud opens as second company owned store. Opening in a similar market, the success of St. Cloud defined the ability to grow the concept and expand beyond Eau Claire. Head office grows to include key financial position. Jean Kleven hired.

First franchised location opens downtown Duluth. Successful downtown location proves that concept is a success with location outside of conventional college campus area.

Expansion includes additional restaurants in Minnesota, Wisconsin and North Dakota.

Oshkosh Wisconsin opens

Fargo North Dakota, Downtown Green Bay opens

LaCrosse Wisconsin, Minneapolis MN (U of M campus) opens

Mankato Minnesota opens

Eau Claire WI became the first market with multiple locations. A restaurant on London Road successfully opens to broaden market share.

Franchise office expands and moves headquarters to prepare for growth.

St. Peter MN opens.

The most successful growth year to date with the opening of 6 new locations.

Additional locations in Duluth MN and Appleton WI grow presence in those markets.

Also added are Wausau WI, Winona MN and downtown Milwaukee WI.

The restaurants received a make-over with a new dÈcor and menu package as well as introducing Honey-Wheat Sub bread.

1st free standing building with the opening of Three Lakes WI.

1st drive -thru location at an additional location in Mankato MN

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