Iowa City is Finally Here!

May 20, 2015

It’s hard to believe that, just under a year ago, we reached out to Lloyd and Jan Bier to present franchising with Erbert & Gerbert’s Sandwich Shop.  Now, exactly 11 months to the day, Lloyd and Jan have opened their first of three committed locations…to much fanfare!

The Bier’s were experienced in food service franchising, operating a pizza restaurant complimentary to our brand, and were well-versed in Iowa markets (Iowa being one of a few target states in our strategic development).

Lloyd had this to say about the decision to franchise with E&G and his thoughts on opening with us in a new state, “We got the feeling of them [E&G corporate] really caring for their franchisees.  We truly believe the brand will be widely accepted.” 

E&G Franchise Business Consultant, Mike Wallick, was onsite for the opening over the weekend.  E&G provides onsite training and support, both before, during, and after the opening.  Mike describes the location at 201 South Clinton Street in Iowa City, “Its located on a thriving walkway between some great business spots and the University, with an always crowded parking ramp attached.”  Mike went on to say, “The people of Iowa are really enjoying our sandwiches.  From not having any Erbert & Gerbert’s in the state to having three locations open within the next 30 days, its clear that this state wants the boys to hang around for a while!”

We have a really great start in Iowa.  Not only are we developing three locations with the Bier’s, we also have two Iowa universities that are opening E&Gs on their campuses as well.  It’s a big year for us in America’s Heartland.  We’re excited to continue development.  From Council Bluffs, to Des Moines, to Davenport there are areas across the entire state we have are sights set on and are actively seeking franchisees.


If you are interested in learning more about franchising with Erbert & Gerbert’s Sandwich Shop visit our website at, reach out to me at:


Kim Middleton

715-858-5855 x107



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