IT ALL STARTED WITH SANDWICH STORIES
Our blastoff began with a series of bedtime stories told by a father to his 10 grandchildren. The stories were known as, The Adventures of Erbert & Gerbert Herbert. He created these stories to teach his children about science, history, adventure, and the importance of being a good friend.
One of those children grew up to be the founder of Erbert & Gerbert’s. In tribute to his father, his family, and his fond memories of those bedtime tales, he named his sandwich shop Erbert & Gerbert’s.
All the names of the sandwiches on the original stores’ menu were named after the characters in those stories his father used to tell.
The first location opened in 1988 in the fine, fine town of Eau Claire, WI, and has since grown to over 80 locations across 8 states.
Every Erbert & Gerbert’s is a sandwich shop built on memories, that’s dedicated to serving better, more flavorful sandwiches than anyone else in the universe.